New trends in Pajama

With the development of the "stay-at-home economy", pajamas and home clothes are no longer a single item used only in sleeping scenes. They have become a high-quality choice for home wear. A survey shows that consumers currently pursue comfort, special functions and fashionable designs in the category of pajamas, which has led to more subdivided categories of pajamas. Among them, buying pajamas in sets is still the mainstream, and the trend of buying pajama tops and pajama pants separately is becoming increasingly obvious.

Judging from the new trend of pajamas and  the preferences of consumer groups, wearable home clothes, sleep-aid pajamas, cool pajamas, and functional home clothes have become the mainstream trend of pajamas and home clothes, and have formed a light, luxurious, sweet and cute style. The top five fashionable pajamas and home wear styles include casual style, light sporty style, sexy pure lust, and Chinese retro style. In addition, product richness, quality-price ratio, and after-sales service are the key considerations when they buy pajamas and home clothes.

Comfort, functionality and fashion have become the three core needs of pajamas.

As consumers' requirements for the quality of home life increase, pajamas are core personal clothing. Soft and fluffy comfort, special functions such as antibacterial and anti-static, and fashionability are the core needs of consumers.

From the perspective of segmented styles, pajama sets account for the highest sales share, but styles with separate upper and lower garments such as pajama pants and pajama tops show strong growth momentum.

It presents four major functional trends such as home wear that can be worn outside, and five major dressing styles such as sexy and pure lust style.

The diverse needs of users have also inspired pajamas to present new functional trends and styles. wearable homewear has the characteristics of preventing vacuum embarrassment, being fashionable and convenient to wear outside, and has become the trend category with the largest sales volume of pajamas. Among sleep-aid pajamas using technological fabrics and ingredients, consumers are more interested in nightgowns, pajamas, etc. The preference for split pajamas has increased; in the trend category of cool pajamas with moisture-wicking and rapid heat dissipation properties, fabrics such as modal and ice silk play an important role in users' decision-making. In addition, functional home clothes with antibacterial, anti-mite, anti-static, and anti-lint properties are becoming increasingly popular. The wearing style and applicable scenarios are the key factors that influence consumers’ purchasing decisions.

Based on the formation of four major popular functional trends, the casual and simple light sports style and the sweet and cute style cater to consumers' needs for comfort and practicality, while the sexy pure lust style shows the wearer's sexy charm and fresh style. , has become the mainstream style; in addition, simple and luxurious texture, light luxury style, and Chinese retro style with national style and ancient charm have also become the main homewear styles that prompt consumers to place orders.